City of Seward, Alaska's Parks & Recreation Department's ...
What does the SPRD triangle logo represent?
What do we project about our Department, when we display our logo?
Graphic:
We selected water and mountain for our graphic, since we are
tightly and sufficiently sandwiched between Resurrection Bay and Chugach
Mountains. Our graphic artist took us one step futher and depicted a glacier
flowing into the bay. Snow-topped mountains represent our year-round desire to
recreate outdoors and indoors.
Colors: Blue, Gold, White & Green
Blue:
Peace, stability, harmony,
unity, trust,
cleanliness, sky
and water.
Green: Nature, environment, healthy, good luck, renewal, youth & spring
White: simplicity, precision, innocence, birth, winter, snow and good
Triangle:
Unity, symmetry, harmony. No one side is more important than
another.
The three sides of our triangle represent:
*
Leadership: Think of this as the City Council &/or the
City Manager.
*
Community: Consider this our customers - the public.
*
Staff: Our efforts and creativity bring leadership and
customers together in life, in action, in fun!
Branding or Slogans:
Mountains of Recreation
Our slogan "Mountains of
Recreation" was born of a staff leadership in-service in the early 1990's. Teams
were asked to consider our mission and draft a slogan. Our group decided, we
have so many diverse, varied and large quantity of opportunities, they would
pile as high as Mt. Marathon.
Don't be Rec-less
Years later, staff
were tossing out self-teasing quips with the words wreck and recreation. (Back
then, all of our vehicles were in tough shape, and we called ourselves the
Department of Parks and Wreck.) The phrase "Don't be rec-less" was a challenge
coupled with "an apple a day,..." as in, don't live without recreation. We
thought it was cute because it prompts the image of reckless, but twists the
thought in the brain to a positive spin.
Heartbeat of Seward
Then
in 2005, a former volunteer coach complimented us by saying, "... because Parks
and Recreation really is the heartbeat of the community." Viola! A new slogan or
brand was coined.
THE
SPRD FLAME:
When we combine six logos
together, we find the flame or flower. The flame represents change and
purification. (We don't keep doing things over and over just because we did
it that way last year.) We strive to improve each event.
The 
pieces of our flame represent:
* Teen & Youth Center
* Park Maintenance
* Sports & Recreation
* Campgrounds
* Community Schools
* Administration
"... because SPRD is really the Heartbeat
of our Community."
Last Modified 04/12/2005
All contents © City of Seward.
Site created & maintained by
SPRD
Administration Seward, Alaska 99664-0167
"Mountains of Recreation"